Sunday, August 24, 2008

BREAKINNEWZ

ZAIN & MITSUBISHI

Jeremy Goodall & feelgoodfilms have been at the helm of a complex piece for the re branding of CELTEL to the Middle Eastern & African Service Provider ZAIN. ZK Advertising is behind this campaign with a dynamic concept of aspiration told through an array of heavy post production tools to produce this compelling film. Jeremy solicited the expertise of American based post production house, Radium & Simon Mowbray, to ensure that the complex building of backgrounds was believable and seamless as a football star in the making realizes his dreams. Jeremy was adamant that the actual storytelling would not get lost in the special effects and complex technical issues when shooting a commercial like this. The end result is a beautiful piece where the traditional storytelling and postproduction merge without doing effects for effects sake or overpowering the film.

Jeremy was then back on the road on an amazing journey through the rainforests of Mpumulanga & Limpopo in South Africa and to the harbour & markets of Mozambique, to bring you the beautiful story of saving a baby chimp from being smuggled out of the country. This universal story crosses breathtaking terrains and cumulates in a heart-warming ending that Mitsubishi & The Old Shanghai Firecracker Factory are proud to present. The campaign covered their four high performance vehicles where precision-racing drivers put the endurance and performance of the vehicles to the test. In true Jeremy fashion, the beauty of the story was his focus adding his playfulness with daring stunts and high-speed car chases.

Friday, August 1, 2008